Localisation
Culturally Relevant, Globally Resonant
We help you assess the tone, style, content and cultural impact of your website, printed material, and any other textual content related to your communications within your company and to your consumers.
A key to any company’s growth is expansion, which can be in the neighborhood, in the city, in the country, or abroad. This can take forms such as taking your product to the international market. for your business to enter the market quickly, smoothly and successfully, your ideas, language and views must be closely aligned with the local market and culture from the outset.
We help you achieve this with our three-step philosophy.
Get the local Knowledge
Local Knowledge: Without first understanding the market you wish to enter, it is impossible to know what strategy to adopt to ensure success. It is essential to understand the local culture, the beliefs, thoughts, habits, customs of the people, as well as their needs, desires and exp ectations. We will guide you through t his process of understanding the market an d the different variables that you should take into consideration while you establish your presence.
Think locally
Local Thought: We help you visualize your company through the eyes of the market, so you can place yourself with and express yourself properly in this new context. We will guide your use of the knowledge gained from the local culture to work in harmony with the market and to the opportunities that are available to you, giving you an edge over your competition
Speak the local language
Local Speech: We help you assess the impact of the language, tone, style etc. of the content on your website and print materials that will be made available in the target market. This involves content and externally to your company. Everything from product catalogues and product details, to multicultural manuals and industry-specific phrasebooks that you can share within your company, to equip your employees with the right tools to communicate with their international customers and colleagues.
